is not simply about solving problems, sharpening decision-making,
or teaching skills. While a CPD coach may engage in each of these
activities, our commitment to our coaching clients runs much deeper.
In order to set
and surpass business goals and objectives, a leader requires vision,
strategy, steadfast values, and extraordinary performance. A masterful
coach serves at each of these levels, as a vision-builder,
a catalyst for strategic thinking, a value-shaper, and a champion for
accomplishment and inspiration that lead to powerful actions and
results. CPD provides masterful coaching by
focusing the leader on the highest
leverage points, i.e., the changes that will make the largest
approach to coaching is completely client-driven. While we can give
feedback, supply information, and suggest options, our primary
mission is to ensure that the client is successful in fulfilling his
or her commitments. It is the most challenging problems and
unreasonable objectives that are the greatest elicitors of clients'
untapped resources, and it is the coaching process that reminds our
to call upon those untapped resources rather than to settle for what is known. Even
when helping our clients to succeed in one specific situation, the
impact of CPD coaching is to create breakthroughs: shifts
that dramatically improve our clients' ability to succeed throughout
their careers and their lives.
first step of the executive coaching process is to identify the
desired outcomes of the coaching engagement for each particular client at each
particular moment in time, to focus in on the changes that will
have the greatest impact.
Potential outcomes from coaching
include learning how to:
the accomplishment of key business objectives
vision, strategy, values, objectives, and priorities that lead
to powerful action and results
Develop and sharpen leadership, management, communication, and collaboration
Stimulate out-of-the-box thinking and generate new approaches and performance
levels in response to key challenges
Accomplish and accelerate career-path objectives
as every coaching project has its own particular objectives, so
does each project have its own format. The coaching contract can
consist of a one-time meeting or a long-term relationship
that builds over years. A coaching session can range from a half-hour check-in by phone
to an all-day retreat. Some teams employ
a coach for all of the members, while others use a coach to train
select leaders to
coach others. The variety of options is endless. The consistent elements
with any coaching project are that
a CPD coach co-designs a format with the client that best
matches the client's most important objectives and then
joins the client in his or her commitment to success.
Read the complete brief on CPD’s philosophy of coaching (pdf).